Handmade Coffee In a Handmade Mug
Written by: Emma Bridgewater
Well. ‘Handmade coffee in a handmade mug’… Now that sounds like a pretty perfect combination! I’ve spent nearly three decades championing the virtues of handmade ceramics and I’ve spent even longer sampling the delights of my favourite drink - real coffee. So when Kris Engskov called me to ask if I would be interested in designing a handmade mug for Starbucks, I didn’t need to stop and think about it even for one second.
My ambition was to create something which Starbucks fans and Emma Bridgewater followers alike would really love, and which would celebrate all that is best about both companies and this very special and eventful year. We all seem to have been caught up in the excitement of the great British events of 2012 as we celebrate the Queen’s Diamond Jubilee and the London Olympics, which are sure to bring countless visitors to GB. London is buzzing with excitement, and the atmosphere of anticipation is spreading!
So, when I sat down in the studio to design the mug I started to work out how all of these elements could be brought together in a celebratory way. I took ‘handmade coffee in a handmade mug’ as the slogan (ooh, I love writing slogans and straplines, it’s so satisfying when you find the right phrase to capture an idea!) and I developed the patriotic red, white and blue theme, intended to invoke a sheet of stamps. I worked with a sponged image of the British Isles, treating the silhouette as an icon which really pleased me, as I love repeating designs - for me this is the essence and the charm of old sponged designs. The postal service, which used to be known as The Royal Mail, (Oh, how I wish it still was!) has been challenged by the advent of electronic communications; personally I still love to write letters by hand and post them in a post box! I hope you agree that the result is strong and effective, and perfectly complements your favourite Starbucks drink.
As it says on the backstamp on the base of every single EB piece, this product is totally handmade. Our factory is in the Staffordshire Potteries – Stoke-on-Trent – and every piece is not only made by hand, but also decorated by skilled craftswomen who work by hand in traditional ways to create a unique piece of very British pottery. We at Emma Bridgewater are proud to keep these skills alive in our lively and colourful Victorian factory; we feel passionately committed to maintaining an important part of the region’s rich heritage of world-class ceramic manufacture. In much the same way that Starbucks is an advocate of fair trade, we too believe that our business contributes to a fair society – we encourage creative talent, and we support the vibrant manufacturing heritage of our country whilst creating lovely things right here that people want to own and keep.
We have loved working with the Starbucks team and know that together we have created something that will be a real collector’s item and which celebrates the spirit of both our companies.
Emma Bridgewater
Win £200 and more with Starbucks and Emma Bridgewater
To celebrate the launch of this great and British mug, Emma Bridgewater are giving you the chance to win £200 worth of their pieces. Also, ten runners - up will win their very own Starbucks mug with a £5 Starbucks card, too. To enter, visit: http://www.emmabridgewater.co.uk/page/starbucks
The special edition Emma Bridgewater mug will be available in the following stores:
Stratford - The Broadway, Westfield Stratford – London, Heathrow Airport, T5 Airside, Heathrow - T3 Airside, Heathrow Airport - Airside TS, Heathrow Terminal 4 – Airside, Stansted Airport-Airside, Departure, Lambeth Road, Vauxhall – London, Kings Cross St Pancras International Station, Paddington Station, Victoria Station, Kings Cross - Pentonville Road – London, South Bank - County Hall, Oxford Street, New Oxford Street, Covent Garden - Long Acre, 55-56 Oxford Street – Selfridges, Conduit Street, South Bank - Shad Thames, London Bridge - Hays Galleria, Neal Street, Strand, Great Marlborough Street, Covent Garden - Russell Street, Embankment, South Bank - Hopton Street, 16 Piccadilly, 84 Piccadilly, 425 Oxford Street, Princes Street – London, Vigo St – London, 55/56 Oxford Street, South Bank - Clink Street, Strand, 171 Piccadilly, 99 St Martins Lane – London, Villiers Street, 60 Wardour Street, Trocadero, 17 Broadway, 44-48 Brompton Road - Knightsbridge, Victoria - Buckingham Palace Road, 27 Victoria Street, Knightsbridge - Harrods, Staff Entr, 137 Victoria Street, Victoria - Wilton Road, Southampton Row, Great Russell Street, 197 Kensington High Street, 3-4 Great Marlborough Street – London, South Molton Street, Westfield London, Oxford Street - New Look, Bayswater – Queensway, Kensington – 83 Gloucester Road, Notting Hill - Pembridge Road, Kensington High Street, Notting Hill - Portobello Road, South Kensington, 19 Brompton Road, Bath – 13/14 High Street, East Building - 3 Tower Place, Edinburgh-Royal Mile, Camden -Lock Keeper's Cottage, T5C Heathrow Airport, Juxon House-St.Paul's Church, Oxford - Cornmarket Street, Birmingham - The Bullring, Manchester-Trafford Centre, Edinburgh - Princes Street, Bicester Village 2, Manchester - St. Ann's Square, Edinburgh – 30A George Street, Baker Street, York-Coney Street, Bluewater, Basingstoke Festival Place, Chester - Northgate Street, Nottingham - Clumber Street, Lakeside, Cambridge Market Street, Leeds - Albion Street, Southampton, Cheltenham - The Promenade, Windsor - Thames Street, York-Coppergate, Canterbury – Burgate, Southhampton - West Quay S.C, 10 Wimbledon Hill Road, Gateshead - Metro Centre, York-Stonegate, Golders Green, Hanley - The Potteries, Stoke-on-Trent.






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This news story says a £50 gift card and yet when I follow the link it says £5....which one is it?
To celebrate the launch of this great and British mug, Emma Bridgewater are giving you the chance to win £200 worth of their pieces. Also, ten runners - up will win their very own Starbucks mug with a £50 Starbucks card, too. To enter, visit: http://www.emmabridgewater.co.uk/page/starbucks
Only one city in Scotland to sell these mugs!!! Come on Starbucks lets be reasonable here :(
There's a couple of pertinent questions here, so responses would be welcome.
1) Are the cards loaded with £5 or £50?
2) Why are most of the outlets in London? That's a poor show.
Thanks.
Why are most of the outlets train stations or airports? Clearly aimed at tourists
1) I'd like to repeat the wording of point No. 1 from nic2109 and I quote "Are the cards loaded with £5 or £50?
2) Why can't I buy a mug in Bath? There are 2 Starbucks in Bath, but you don't seem to care about Bath at all!
How come the Antrim store not selling them :(
Happy birthday Starbucks junction 1 Antrim, well done to Debs and the crew for offering coffee excellence and a friendly smile to all :) x
Really disappointed at Starbucks marketing of these lovely mugs. I have numerous good size Starbucks near me and not one of them is stocking these. Please note we don't all live and have no desire to live in London! These are already for sale on Ebay for stupid money, making bulk buyers silly profits. Online order would solve the problem with a buy limit of 2 mugs! Very disappointed Starbucks regular!
Why are none being sold in West Sussex!!!!!
I went to Windsor to buy one of these mugs for a collector friend. They only had regular Bridgewater mugs which were not limited edition and freely available on the internet and other Bridgewater stockists. These were displayed underneath the sign for the limited edition mugs therefore being very misleading. The staff had no knowledge and no interest in the limited edition mugs and their possible availability - staff should have been informed about a promotion running in their store.
I love Starbucks and I love Emma Bridgewater, but I'm massively disappointed in how the sale of these mugs is being skewed towards London/airports/train stations = tourists. What about those of us who live in the South West - not represented at all; not to mention many other parts of the British Isles, ie the iconic immage that EB has chosen for this mug. She may as well have just popped a map of London on this mug and been done with it.
Have to agree with most of the other comments, very dissapointing for Starbucks mug collectors. It appears that Wales does not belong to GB at all, the Jubilee must have missed us.
My concern is that if I ask a friend to pick one up for me, they make a special journey only to find no stock !
Perhaps they should be available to purchase on-line.