Introducing our New Standard of Latte and More
We’re excited to announce that on 14th March we will be introducing a new standard for many of our most popular espresso based drinks like Lattes and Cappuccinos.
For years, people have told us they love our coffee, and more recently we have seen a trend towards customers wanting a stronger coffee taste. For example we have seen a 60% rise in the number of people adding an extra shot over the last few years, and our Flat White which has a more intense coffee flavour has been very popular since its introduction in 2009.
In response to this customer trend, from 14th March we will be adding an extra shot of 100% Fairtrade espresso to all of our Tall and Venti sized milk based espresso drinks – as standard*. This means that your Latte, Cappuccino, Caffe Mocha and Caramel Macchiato will now contain 2 shots of espresso in a Tall, and 3 shots of espresso in a Venti – and we won’t charge you more for it. We believe that the Grande was just right as it was, so there will be no change to that size.
Our research told us that our customers are excited by the idea of stronger tasting coffee. Therefore after careful consideration, we have decided to introduce this change right away in all of our stores.
Whilst our standard is changing, of course we think you should have your coffee the way you want it. If you like it how it was before we’ll happily make it that way too, just let your barista know.
We’d love to hear your thoughts once you’ve tried a coffee made to the new standard, so let us know what you think.
I’m looking forward to my daily tall skinny latte being just a bit stronger—and hope you’ll enjoy yours, too.
*We will be adding more coffee to our Tall & Venti sized Lattes, Cappuccinos, Caffe Mochas and Caramel Macchiatos. There will be no change to the following drinks: Americanos and Espresso Frappuccinos as these already come with more espresso as standard; and Flat White which is only available in the Short size.