Introducing the Duffin

 

Everybody loves a sweet treat. And now we've come up with a way to enjoy two sweet treats combined to go with your favourite Starbucks coffee.

Inspired by our muffins, we sat together with our bakers and pondered how you could make a muffin go one step further. Now we know that everybody loves a Blueberry or a Chocolate muffin - us more than most! - But how we might create a twist on the mighty muffin?

Step forward the Duffin: taking the best of a muffin: that moist texture, the iconic shape and then mixing it up with elements of a traditional jam filled doughnut. Our Duffin is filled with a raspberry jam; we’ve added just a hint of nutmeg to our buttermilk base and then covered it in sugar once baked.

We loved the idea and it seems like others did too, in fact since we launched it nationwide last week we’ve started to hear about a few other versions out there, we’re sure they all taste great and we hope you like ours too. It goes great with your latte!

Bet you can’t eat one without licking your lips…

comments (14)

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    • Dslowry
    • 07/10/2013 08:25

    No doubt that this is a good thing - but is it entirely accurate to say that this came out of a discussion with your bakers and is a new idea? The lovely people at Bea's of Bloomsbury have been selling something with the same name and the same idea across London for quite a while now.

    • harrietc@me.com
    • 08/10/2013 01:52

    Hmm.. My thoughts entirely. Bea's of Bloomsbury have been making these for years. It's one of their signature products. I would do the right thing & maybe invent something of your own?

    • foodurchin@gmail.com
    • 08/10/2013 03:20

    Naughty, naughty, veeerrry naughty.

    This is not a lip-smacking comment on your unveiling by the way.

    No, your suggestion that you came up with the idea in the first place.

    That's naughty.

    • cookwitch@gmail.com
    • 08/10/2013 03:30

    This is not YOUR original idea though, really, is it? Possibly one of your bakers ate one of Bea's of Bloomsbury's Duffins, which they have been making for a long time now, and thought they would use the idea?

    Credit where credit is due, and it's not actually due to you guys at all.

    • Jose_Bear
    • 08/10/2013 03:46

    So is the Duffin the only thing in the Tea with Bea: Recipes from Bea's of Bloomsbury cookbook that you and your bakers "invented" or are all the other recipes yours too?

    I hope you do the right thing and give them the credit they deserve.

    • harriet_riley@hotmail.com
    • 08/10/2013 04:03

    A conversation with your bakers or taking a look through someone else's cookbook?

    Come on now a quick internet search shows the name was everywhere before you guy's decided to use it...can you explain how and why you think you can trademark it?

    • JoSm1983
    • 08/10/2013 05:40

    Come on now we all know you stole this from an independent and amazing tea shop called Beas if Bloomsbury. How you have the nerve to steal their idea and claim it as your own is beyond me. If you want some proof just use the internet to find out who invented the Duffin!!

    • chicago4
    • 09/10/2013 16:44

    Seriously people...GET OVER YOURSELVES!!!! This is the best thing that will ever happen to this London bakery!!! Starbuck's has taken a cool, unique item and given it to the masses...same way it reinvented the coffee experience! If you think for one minute that this UK bakery is going to suffer..."YOU IS OUT OF YOUR FREAKIN' MIND!!!!!" Maybe I will travel to London one day to experience the original "duffin" !?!?. I own a bakery in Seattle...Starbucks can visit me any time it wants! :)

    • MJH-JRC
    • 09/10/2013 22:50

    #1 Now, I am no expert on U.S. Commercial Law, it’s not my discipline field, but as for my profession, we are still working on an acceptable unified International Accounting Standards, and I have been out of school for more than 15 years. As for the U.K. or the U.S., I can’t comprehend why any country would grant a trademark for the word “duffin”, or “duffins”.

    • MJH-JRC
    • 09/10/2013 22:51

    #2 No one should have exclusive right to name of a baked good that has been used in the public domain long before Bea's of Bloomsbury started selling them in their London-based bakery chains back in 2011. Fact, in less than one minute I www.bing.com the word “duffins” and found a recipe on www.food.com, posted back on 12 April 2010. Again, I believe no one should have a sole right to the name “duffin” or “duffins”, as “Dunkin’ Donuts” does not own the rights to the word “donuts.

    • MJH-JRC
    • 09/10/2013 22:59

    Note, I am a card carrying Starbucks customer, but it does not influence my response to this issue. I believe we should spend at least this much effort fighting real international tread issues like child labor laws, outsourcing jobs, foreign currency exchange manipulation, and international intellectual property and copyright thief, just to name a few. Find your passion and “Let’s Get To Work” – copyright from “The Ed Show”.

    • thomas.g.moon@gmail.com
    • 21/10/2013 12:21

    Typical cynical approach SB. Much the same way you deal with retrospective planning. Trample trample trample. Find your roots. They were once not all that bad

    • thomas.g.moon@gmail.com
    • 21/10/2013 12:28

    Also... A lesson for small business. Trademark if you possibly can, but I for one will make sure, on Bea's behalf everyone I know voices up against Starbucks on this one.

    • AEL0002010@GMAIL.COM
    • 01/01/2014 21:25

    I have yet to hear anything from Starbucks total lie about creating the Duffin