Health and Wellness

Starbucks Health & Wellness - The Journey so far.

Starbucks is committed to help customers to make informed and improved nutritional choices, as part of a foundational change to the global business. We have made some great progress when it comes to our commitments on reducing sugar, simplifying ingredients, increasing healthy options and improving how we communicate with our customers so they can make the right choices for them. 


1. Added Sugar Reduction

We are proud to have been one of the first on the high street to have made a commitment to reduce added sugar by 25% in our indulgent beverages by 2020 and here are some milestones we have achieved so far on this journey.
  • We added a third sugar free syrup in 2013, offering more choice.
  • In 2016, 63% of all of our beverages sold contained zero added sugar.
  • 5% sugar reduction in our core syrup range – vanilla, caramel and hazelnut.
  • Extensive sugar reductions in our top selling Frappuccino beverages including 12% in Strawberries & Cream Frappuccino with improved strawberry sauce.
  • Seasonal drinks: 30% sugar reduction in our Hot Chocolate and 5% sugar reduction in our Toffee Nut & Gingerbread syrups.
  • 15% sugar reduction in our White Chocolate Mocha. 
  • This summer we highlighted how to ‘Go Lighter’ on our menu boards to let customers know how they can customise their Frappuccino for a lighter alternative.

2. Lighter Options

Our baristas can make you any drink you want from over 80,000 different drinks combinations available! Change the size, change the ingredients – it’s up to you. If you want to create a drink with fewer calories or lower added sugar content here are some of the choices you can make to ‘Go Lighter’:
  • Request skimmed milk instead of semi-skimmed which we serve as standard. We also have a fantastic range of dairy alternatives to choose from coconut, soya and almond!
  • Choose the coffee ‘light’ option for fewer calories in your Frappuccino.
  • Ask for fewer or no pumps of syrup which maintains the great flavour with fewer calories.
  • Take your choice of three sugar-free syrups: vanilla, hazelnut or caramel for great flavour without the added calories.
  • Ask for less whipped cream or none at all to save anywhere from 50-130 calories depending on size and type of drink.
  • 15% sugar reduction in our White Chocolate Mocha. 
  • Select Whole Earth our Stevia based natural sweetener, offered at our condiment bar.

3. Portion Size Reduction

  • In November 2016 we stopped promoting Venti size for our indulgent promotional products and introduced a new short size for our hot beverages*
  • In June 2017 we stopped promoting Venti sizes for our Frappuccino range and introduced a mini size
* This applies to UK company – owned stores.


4. Beverage New Product Innovation

  • In summer 2016 we introduced Teavana Shaken Iced Teas, which are a less indulgent alternative to Frappuccino. These Iced Teas can be customised to have syrup or lemonade added or can simply be ordered as a sugar free “classic” iced tea.
  • In May 2017, we introduced an exciting cold coffee menu – Cold Brew and Nitro Cold Brew have zero added sugar. Cappuccino Freddo and Vanilla Sweet Cream Cold Brew are lightly sweetened.
  • When developing new drinks we are always conscious of our sugar commitments and we aim to reduce sugar by 20% in any new syrups.


As part of our Health & Wellness strategy we are evolving our food menu to offer healthier choices. We are committed to the Childhood Obesity Strategy and are working towards sugar reduction in our bakery portfolio.

1. Added Sugar Reduction

  • We launched our Carrot Cake with a 16% sugar reduction in March 2017.
  • We launched our Milk Chocolate Chunk Cookie in summer 2017 with a 6% sugar reduction.
  • We launched our new Loaf Cakes in Autumn 2017, ranging from 6 - 17% sugar reduction.
  • We launched our Cookies & Cream Cake in Autumn 2017 with a 27% sugar reduction.
  • Work is underway to reduce sugar in our Cinnamon Swirl and other core bakery products in 2018.
  • We launched a new Berry Crunch recipe in Autumn with a 40% added sugar reduction.

2. Portion Size & Innovation

  • Our two new breakfast boxes launched in January 2017 including Super Scrambled Eggs with fresh tomato and spinach which are high in protein and less than 350 kcal per serving.
  • Our three hot lunch boxes launched in 2017, which are all under 450 kcal per serving.
  • We introduced a new healthy salad range in June 2017, along with three protein snack pots, all which are less than 400 kcal.
  • In London we’ve re-launched our range of pastries with a reduction in portion size and calories compared to previous versions.
  • We are trialling Mini sized bakery treats in stores this year to explore customer preference, so watch this space!
  • We are committed to achieving the 2017 salt reduction targets and we are on schedule to achieve this by the end of the year.

3. Dietary Trends

  • We now have an even larger range of products which are suitable for vegetarians:
    • Berry Crunch Yoghurt
    • Cheddar & Marmite Sarnie
    • Cheddar & Mushroom Croissant
    • Triple Cheese Toastie
    • Egg Sandwich
    • Pesto & Tomato Mozzarella Panini
    • Super Scrambled Egg, Tomato & Spinach
    • Courgetti, Broccoli, Halloumi & Cous Cous Hot Box
    • Peas & Carrots Snack Box
  • We have also launched some exciting new products which are suitable for vegans:
    • Award winning Kale, Jalapeño & Slaw wrap
    • Grilled Veg & Grain Salad Bowl
    • Five Grain Oatmeal
    • Mango & Coconut Smoothie Bowl
    • Blueberry, Acai & Quinoa Smoothie Bowl


We aim to be fully transparent with our customers on the nutritional values of our food & drink offering.
  • In 2016 we published both total sugar and added sugar on our website for all our beverages to help consumers make informed choices.
  • We added full ingredient listings on our website at the start of 2017 which provides additional transparency for customers.
  • We are transparent with the nutritional content of our food and drink with calorie content displayed on menu boards and display cases for unpackaged food. All of our nutritional values are also available on our website and mobile order & pay app.
  • In an effort to increase customer information at point of purchase, in 2018 we are planning to include calories on our fresh food menu. We will also add sugar content on pastry display case labels by the end of 2017 and kcal/KJ content on the front of our packaged food range during 2018.