
Starbucks® UK partners with The Devil Wears Prada: The Musical

Win a Trip to Milan
We're stepping into the world of The Devil Wears Prada: The Musical as the official coffee sponsor at London's Dominion Theatre. Two decades after that now-iconic coffee order became part of fashion folklore, this new collaboration celebrates the role coffee plays in creativity, ambition and the everyday rituals that power the fashion crowd.
To mark the partnership, we're launching a limited-time social competition...
Win big with our Devil Wears Prada competition
We’re offering you the chance to win a trip to Milan, plus an incredible range of other prizes.
Enter for the chance to win:
A trip for two to Milan with a two night stay, a Starbucks® Milan Roastery Experience, and two tickets to The Devil Wears Prada, The Musical, at The Dominion Theatre in London.
An overnight stay for two in a themed The Devil Wears Prada, The Musical hotel room, two VIP tickets to the show in London, an on stage group photo opportunity, and a signed cast album
24 runners up will win a pair of tickets to The Devil Wears Prada, The Musical.

Here’s how to enter: - Follow @StarbucksUK on Instagram; - Like the Starbucks Prize Draw promotional post on @StarbucksUK Instagram page; and - Tag at least one friend in the comments of the Starbucks Prize Draw promotional post on @StarbucksUK Instagram page.
The winners will be notified by direct message from @StarbucksUK within 7 business days of the competition’s closure. Please do not click on any external links you receive in the comments.
This competition closes at 11:59pm on 9th April, 2026. GB residents only. 18+. Only 1 entry per social media account permitted.
What they’re saying
"Partnering with The Devil Wears Prada: The Musical is a brilliant moment for Starbucks UK. The show has become a huge part of London’s cultural conversation, and we’re proud to help bring fans closer to it,” said Vic Robertson, Marketing Director, Starbucks UK.
“This new partnership builds on the renowned role Starbucks plays in The Devil Wears Prada and now the musical, celebrating how everyday coffee rituals can become a symbol of individuality - fuelling creativity in an industry that never stands still.”
A spokesperson for The Devil Wears Prada: The Musical added:
“We’re thrilled to partner with Starbucks in celebrating the shared legacy of two iconic brands. This collaboration honours the lasting cultural impact of The Devil Wears Prada in a way that feels fresh, stylish and playfully self-aware - complete with a chic nod to one of cinema’s most iconic coffee orders. Miranda Priestley would approve.”
Starbucks x The Devil Wears Prada The Musical Prize Draw Terms and Conditions
These are the rules for the Starbucks x The Devil Wears Prada The Musical Prize Draw (the “Prize Draw”) (“the Rules”). Entry and claim instructions are deemed to form part of these Rules, although these Rules prevail in the event of any conflict or inconsistency with any other communications, including advertising or promotional materials.
The Prize Draw is promoted by Starbucks Coffee Company (UK) Limited (“Starbucks”) and is subject to these Rules. By participating in the Prize Draw, each entrant agrees to be bound by these Rules.
- The Prize Draw is only open to residents of Great Britain aged 18 or over at the time of entry. The following persons are not eligible to participate:
- employees of Starbucks, Starbucks franchisees and employees of Starbucks’ franchisees;
- employees of any company responsible for redemption of prizes or for supplying prizes for the Prize Draw;
- other persons assisting with the Prize Draw or otherwise professionally connected with the Prize Draw; and
- any person entering via an agent or using the services of, or which is, an entity carrying on the business of entering (or advising on entering) prize promotions.
- The Prize Draw opens at 06:00 am on Friday 13 March 2026 and closes at 11:59 pm on Thursday 9 April 2026 (the "Closing Date"). Entries received after the Closing Date will be void and will not be entered into the Prize Draw.
- Internet access and a valid Instagram account are required. To enter the Prize Draw, entrants must:
- follow @StarbucksUK on Instagram;
- like the Starbucks Prize Draw promotional post on @StarbucksUK Instagram page; and
- tag at least one friend in the comments of the Starbucks Prize Draw promotional post on @StarbucksUK Instagram page.
- Only 1 entry per Instagram account permitted. Entrants must not tag any person who has not consented to be tagged.
- Entry must be made directly by the person entering the Prize Draw. Entry made using methods such as a computer macro, a script or the use of automated devices or processes are prohibited and all such entries will be disqualified.
- Incomplete or illegible entries or entries not in accordance with these Rules will be rejected. No responsibility is accepted for entries lost, damaged, delayed, corrupted, misdirected or undelivered for whatever reason. Starbucks shall not be responsible for loss, delay or corruption of any data in transit or any delay or failure when attempting to participate in the Prize Draw. Proof of submission is not proof of receipt.
- All entries and any related material must be free from sexist, racist, defamatory, obscene, anti-religious, homophobic, bullying, harassing, violent, sexual or otherwise unacceptable content.
- The prize pool comprises the following:
| Prize Description | Number of Prizes | |
| First Prize | This prize consists of:
The prize is for the prize winner and one (1) accompanying guest. The winner must select and confirm one (1) travel date for the Milan trip and one (1) theatre performance date in London from the following available date windows (excluding any press nights, gala performances and special events). Bookings must be completed at least thirty (30) days before travel.
If the prize is not used on or before 25th November 2026, the winner will forfeit the prize. | 1 |
| Second Prize | This prize consists of an overnight stay on either a Friday or Saturday night for two (2) people sharing a themed The Devil Wears Prada The Musical hotel room in London at the Radisson Blu London Tottenham Court Road plus two (2) VIP tickets to The Devil Wears Prada The Musical taking place at The Dominion Theatre, Tottenham Court Road, London, an on-stage group photo opportunity with the cast (subject to availability) and one (1) ‘The Devil Wears Prada The Musical’ album signed by the cast. The prize is for the prize winner and one (1) accompanying guest and must be used on or before 25th November 2026, excluding press nights, gala performances and special events. The winner will choose from available performance dates and available hotel dates. | 1 |
| Third Prize | Two (2) tickets to the London production of The Devil Wears Prada The Musical taking place at The Dominion Theatre, Tottenham Court Road, London. The prize is for the prize winner and one (1) accompanying guest and must be used before 25th November 2026, excluding press nights, gala performances and special events. Performances take place Monday to Saturday. Each winner must select an attendance date from the available dates provided by Starbucks. | 24 |
Please note:
- All elements of each prize are subject to availability and date exclusions apply.
- Any costs which it may be necessary or desirable for a winner and any guests to incur in connection with a prize (e.g., subsistence, accommodation, transportation, travel insurance, visas, passports, vaccinations, spending money) and which costs are not expressly stated as being included within the applicable prize shall be the sole responsibility of the winner and/or any guests.
- Starbucks is not liable for any travel arrangements made independently by winners including delays, cancellations or any associated costs.
- Prizes may be subject to the terms and conditions imposed by an airline, hotel and/or venue. Winners and guests must meet all travel, accommodation and venue requirements. Prize providers may refuse entry or participation in their reasonable discretion.
- There will be 26 winners in total. The winner of the First Prize shall be the first entry selected when the draw is made, the winner of the Second Prize shall be the second entry selected when the draw is made and the winners of the Third Prize shall be the next 24 entries selected when the draw is made.
- The draw will take place within 7 business days of the Closing Date. Each winner will be selected at random, under the supervision of an independent person or via a computer process that produces verifiably random results, from all valid entries received by the Closing Date.
- Each winner will be the owner of the Instagram account from which the selected entry was sent. Please check your Direct Message inbox.
- Starbucks reserves the right to validate any prize-claim and may ask for proof of eligibility (such as proof of identity, address and/or age). Failure to meet the eligibility requirements will result in an entry being invalid and forfeiture of any prize.
- Each winner will be notified by direct Instagram message (using the details provided at the time of entry) within 7 business days of the Closing Date. Within 21 days of such notification, each winner must claim the prize and provide all other information and/or documents requested by Starbucks within the time limit stated in the message and any subsequent correspondence. If a winner fails to claim the prize and/or provide all requested information and documents within the requested time limit or cannot be contacted within 21 days of the draw taking place, Starbucks reserves the right to disqualify that winner.
- Within 10 business days of a winner claiming the prize and providing all other requested information and fully completed documents by the required deadline, Starbucks shall post the respective prize to that winner.
- If any winning entry later proves to be invalid or deemed void or a winner disqualified then Starbucks may (but shall not be obliged to) select a substitute winner in accordance with the Rules. The drawing of one or more reserve entries shall not of itself imply any obligation for Starbucks to award a prize to a reserve entry should a winning entry become invalid or deemed void or a winner disqualified.
- Each prize is non-transferable and no cash alternative (in whole or in part) is available. Starbucks may substitute a product deemed to be an appropriate replacement and of equal or greater value in the place of any of the prizes.
- Starbucks reserves the right to disqualify without notice any entrant if Starbucks believes, in its reasonable discretion, that the entrant has acted fraudulently, tampered with or attempted to disrupt or tamper with the operation of the Prize Draw or acted in violation of these Rules (and any prize award shall be forfeited).
- Reference in the Rules or any promotional material or communication to any person as a "winner" or which otherwise expresses or might imply that a prize has been won, shall not imply a waiver of any prize-claim/verification processes relating to the award of that prize or of Starbucks’ rights under the Rules to withhold or cancel (if already awarded) a prize, to adjudge an entry as void and/or to rule the entrant as ineligible.
- Starbucks reserves the right to amend, terminate or temporarily suspend the Prize Draw if it considers it necessary to do so due to circumstances outside its reasonable control (including but not limited to fire, industrial action, war, political unrest, riots or changes of law).
- Starbucks is not responsible for changes to any entrant’s e-mail address, postal address or any other details submitted by an entrant.
- Starbucks’ decision (acting reasonably) in the exercise or interpretation of any of its rights or discretions in connection with the Rules shall be final and binding. No correspondence will be entered into.
- To the fullest extent permitted by applicable law (but not otherwise) Starbucks assumes no responsibility and is not liable for:
- any claims, losses, liabilities, damages or expenses of any kind arising out of or in connection with participation in the Prize Draw or the use or redemption of a prize;
- the non-availability, loss or late receipt of any prize-claim, prize-notification or other communication, whether by reason of network-operator error, failed or corrupted transmission or otherwise;
- a prize lost, delayed or damaged in transit; or
- any taxes, fees, charges or other costs which a winner may incur or be required to pay in connection with a prize (save to the extent expressly accepted by Starbucks in these Rules).
- Nothing in these Rules will limit Starbucks’ liability for death or personal injury caused by its negligence or for fraud, or any other liability which cannot be excluded or limited under applicable law. Nothing in these Rules shall affect an entrant’s statutory rights.
- Starbucks shall use and process an entrant’s personal data in accordance with Starbucks Privacy Statement, which forms part of these Rules. Without prejudice to Starbucks’ data protection obligations under relevant law, the surname and county of the winners shall be made available to anyone who requests it by writing to Starbucks Coffee Company (UK) Limited, Building 7 Chiswick Park, Chiswick High Road, London, W4 5YG within 90 days of the Closing Date. An entrant may object to the provision of its surname and county if he/she wins, by contacting Starbucks at the time of entry or any time before the Closing Date at the address listed above. Notwithstanding any such objection, Starbucks shall provide those details to the Advertising Standards Authority following receipt of any such request from that body.
- The Prize Draw is not sponsored, endorsed or administered by or associated with Instagram. By entering this Prize Draw you fully release Instagram from all liability arising out of the Prize Draw and understand and accept that information disclosed in connection with the Prize Draw is disclosed to Starbucks and not Instagram.
- These Rules and any dispute arising out of these Rules shall be exclusively governed by and interpreted in accordance with English law and the exclusive jurisdiction of the courts of England and Wales.
Promoter: Starbucks Coffee Company (UK) Limited, Building 7 Chiswick Park, Chiswick High Road, London W4 5YG.