Get Recycling! And Get Rewarded.
The challenge is the inner polyethylene liner, which makes this difficult. But it can be done.
We’ve trialled a new approach with our waste services provider to try and tackle this challenge – if we can separate cups from the rest of our waste, they can be properly recycled.
And we reward our customers who get into the recycling habit with a discount on every drink bought. Every single time you bring in your own tumbler or cup, you’ll get a 25p discount on your drink.
We also sell a £1 reusable cup, as well as a range of stylish tumblers for you to enjoy.
How we recycleBehind the scenes in our stores we separate our waste into six streams:
- Organic waste, leftover food and coffee grounds
- Dry mixed recyclables
- General waste
- Milk bottles
- Aluminium canisters
Cup recycling - one stop shopNow we’re adding a new cup recycling bin to the solution, starting with a select number of stores in central London.
- Tip their liquid
- Bin their sleeve and lid
- Drop their cup in the slot
But that’s not all
It’s not just about our cup bins. We’re looking at a whole range of innovations to drive new behaviour to get recycling:
- Out of store. We’re working in partnership with other industry players and Hubbub to provide collection points in the high street, so that you can drop cups for recycling across your town
- Collection where you work. Our “Cup-Care” scheme collects used Starbucks cups in office environments where we have food service stores
- A truly recyclable cup. As a global business, we are putting major effort into testing other cup designs and models. We’re looking at different bonded linings, compostable cups and others too
ReduceBeyond recycling we have reduced material in our hot and cold cups, saving the equivalent of 700,000 cups per month.
In 2014, we introduced the Earthsleeve. Layers of lightweight, 100% recycled and recyclable paper that save the equivalent of three million sleeves per month.
And the Earthsleeve means we can use single wall cups, which reduces paper, energy and water in the production process.